{"id":2059,"date":"2018-03-21T14:43:59","date_gmt":"2018-03-21T21:43:59","guid":{"rendered":"https:\/\/mobiustrimmer.com\/en-ca\/gmp-not-just-for-quality-assurance-anymore-its-marketing\/"},"modified":"2022-08-25T09:29:58","modified_gmt":"2022-08-25T16:29:58","slug":"gmp-not-just-for-quality-assurance-anymore-its-marketing","status":"publish","type":"post","link":"https:\/\/mobiustrimmer.com\/en-ca\/gmp-not-just-for-quality-assurance-anymore-its-marketing\/","title":{"rendered":"GMP: Not just for quality assurance anymore\u2026 It\u2019s MARKETING"},"content":{"rendered":"\n

Picture this: You\u2019re at an industry networking event and the conversation turns to the topic of GMP (Good Manufacturing Practices)<\/a><\/strong>. Depending on how much exposure you\u2019ve had to the subject, you will likely have one of the following two reactions:<\/p>\n\n\n\n

  1. This is going to be the dullest party I\u2019ve ever been to, or;<\/li>
  2. They\u2019re talking about GMP as it relates to product consistency and safety.<\/li><\/ol>\n\n\n\n

     Those might be reasonable reactions, but there\u2019s a third option \u2013 a trend that seems to be emerging: GMP as a MARKETING TACTIC. Of course, no company would seek GMP certification just for a marketing win, but if certification was already in the pipeline, it makes sense to leverage that into PR and content as well.<\/span><\/p>\n\n\n\n

    \u00a0By becoming\u00a0GMP certified<\/a><\/strong>, you\u2019re telling investors, regulators, and consumers:<\/span><\/p>\n\n\n\n

    1. My products are made in an environment that ensures they are safe and clean.<\/li>
    2. My products are consistent. From one batch to the next, they\u2019re manufactured according to strict standards.<\/li>
    3. My company is staying ahead of regulations \u2013 going above and beyond.<\/li>
    4. My company is a legitimate business run according to best-in-class standards. We are to be taken seriously.<\/li><\/ol>\n\n\n\n

      Making an announcement in a blog or press release for shareholder consumption reaches your investor base, but consider going beyond that and engaging your end-users too.  <\/span><\/p>\n\n\n\n